Talks

This live interactive session offers a behind-the-scenes look at how music gets chosen, shaped, and placed in the world of advertising and branded content.

Participants will submit music to a real creative brief curated by Josh Rabinowitz. From all submissions, Josh will select 10 top finalists, whose tracks will be played live for a panel of elite Music Supervisors reacting in real time to each track’s creative fit, emotional impact, and commercial viability. The panel will then narrow the field down to 5 top finalists.

Those finalist tracks will be handed off to a live music editor, who will cut, arrange, and mix the music directly to picture in real time—blending in dialogue, voiceover, and sound design as the audience watches the full sync process unfold live.

Moderated by Josh Rabinowitz, the session combines candid industry insight, live creative decision-making, and audience participation for an experience that is equal parts competition, masterclass, and live pitch room.