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Talks

NYMM is an initiative of the Mayor's Office of Media and Entertainment

The Modern Artist Merch Strategy

Merch Cat PRESENTS
Talks type
Workshop
  • Merchandise
June 10
4:00 – 7:00 PM
Drom85 Ave A, New York, NY 10009

This interactive workshop explores how today’s artists can develop and grow a merchandise strategy across live shows, online channels, and fan communities. Through case studies, discussion, and group exercises, participants will explore what drives fan purchasing, how to design effective products, and how to plan for both in-person and digital sales. Attendees will leave with practical tools and a clearer framework for developing and scaling their merch approach.

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Speakers