Talks
Music as a Business: Real-World Tactics for a Modern Industry
- AI
- Artist Development
- Artist Management
- Diversity + Inclusion
Join leading voices from the independent music ecosystem for a practical and inspiring panel designed to help artists, managers, and entrepreneurs grow long-term careers in today’s music industry. Hosted by Jason and Joel Jordan (Music Twindustry, earthprogram), the conversation features insights from Steve Weatherby (The Best Music Company), Nick Terzo (Stem), and other experts in distribution, marketing, and artist development.
Learn how to navigate the evolving distribution landscape, select the right partners, and expand your reach on platforms like Spotify, Apple Music, and YouTube. Panelists will also share strategies for building your brand, running effective digital campaigns on TikTok, YouTube, and Instagram, and launching collaborative marketing efforts that deepen fan engagement.
Presented as part of New York Music Month, this event celebrates NYC’s role as a global center for music innovation. Stick around after the discussion for a mixer with panelists and fellow creatives.
Format: Panel Discussion + Q&A + Post-Event Mixer
Who Should Attend: Independent artists, managers, label teams, and music entrepreneurs looking to scale sustainably.
Speakers
Janette Berrios
VP of Corporate Marketing, Symphonic Distribution
Nicholas Terzo
Head of Label Partnerships, Stem
Allie Barbera
Director of Business Development, Americas, FUGA / Downtown
Mike Glaser
Manager/Partner, earthprogram
Jason Jordan
President, earthprogram
Joel Jordan
Founder, earthprogram
Steve Weatherby
Owner, The Best Music Company