Talks

With streaming continuing to be the primary way fans consume music today, merchandise remains an easily accessible source of revenue for artists, yet it seems to get the least amount of attention when it comes to planning and strategy. 

A good “merch mix," targeted ROI, organized tracking, data gathering, and analysis to make future decisions are all things that need to happen in order to maximize merch revenue. 

Join this workshop to explore how to approach merch holistically, why you need a merchandise strategy to maximize merch revenue, how to create a strategy and what it can do for you.