2025 Talks Archive

In today's music business, brand partnerships aren't just nice-to-have—they’re essential. They help artists make money and get discovered, and give brands a fresh way to reach their audience. But how do you find the right brand to team up with, especially if you're just starting out? 

Join Clayton Durant, Adjunct Professor of Artist Management and Music Business at Roc Nation School of Music, Sports & Entertainment, as he breaks down what really goes into successful brand partnership deals. You’ll learn how to use your own data to identify the right brands, craft better pitches, and secure deals that benefit everyone involved.