2025 Talks Archive
Breaking Into the Music Industry – What’s the New Way to Win?
- Artist Development
- Artist Management
- Marketing/PR/Social Media
- Streaming
What does it really take for independent artists—especially those rooted in hip hop and Caribbean music—to break into the mainstream? This dynamic panel explores how artists can rise above the noise without the backing of a major label, using culture, content, and digital platforms to build momentum and reach new audiences.
Panelists will dive into the shifting power dynamics between independents and labels, the role of platforms like SiriusXM and Pandora in launching new talent, and how artists can leverage media, storytelling, and their own voice through podcasts and social media. The conversation also highlights the growing influence of Caribbean and hip hop culture on today’s mainstream music landscape.
Ideal for independent artists, managers, and music entrepreneurs ready to take control of their narrative and career trajectory.
Speakers

Kyle Denis
Music Journalist, Billboard
Johnny Donovan
Former Marketing & Public Relations at WEG MusicMarie Driven
Co-Founder, PLAYBOOK MG.
London Hill
Recording Artist
Nazzy the Mic
Rapper
Tatiana Snead
Music Programming Lead, R&B, African & Caribbean Genres
Ron 'Mills' Triana
Assoc. Director of Hip Hop, SiriusXM