2023 Talks Archive
Artist Marketing 101
Downtown PRESENTSJune 109:00 AMWhether it’s your first release or your fiftieth, marketing yourself has never been more important. With so many avenues and options available, and more music to listen to than ever before, artists and their teams need to understand their audience and how to engage with them. In this discussion, our panel will lay out the what, when and why for effective artist marketing and the best practices to get your music heard by audiences near and far.
With: Connie Chow – Senior Marketing Strategy – Dance / Electronic, FUGA, Geoff Haliday – VP, Marketing, Downtown Artist & Label Services
Ep. 1: Get Your Art Together: When is an artist “ripe” & ready to record w/o forcing the creative process?
How to Build a Sustainable Music Career & Collect All Revenue Streams PRESENTSJune 14:00 – 6:00 PMHow to Build a Sustainable Music Career & Collect All Revenue Streams is the #1 Music Business podcast globally and is hosted by longtime music industry executive Emily White based on her Amazon #1 best-selling book of the same name. Season 3 will be a live podcast taping & in-person interactive workshop during New York Music Month that covers the entire modern music industry from recording to release while ensuring artists aren’t missing a single revenue stream along the way. This consists of 12 episodes featuring interviews with New York based music professionals & key artists.
All live tapings / in-person workshops will take place in June at Tower Records’ new Tower Labs space in Williamsburg, Brooklyn.
When is an artist “ripe” & ready to record? Creating great art is how to succeed for the longterm. This session explores finding one’s flow.
Networking to follow until 6:30pm
Ep. 2: Pre-Recording Marketing Foundation w/ Community’s Erica Fagundes
How to Build a Sustainable Music Career & Collect All Revenue Streams PRESENTSJune 23:30 – 6:00 PMSeason 3 of How to Build a Sustainable Music Career & Collect All Revenue Streams will be a series of live podcast tapings & in-person interactive workshops during New York Music Month this June at Tower Records’ new Tower Labs space in Williamsburg, Brooklyn.
Before you release music you must have your data collection platforms in place. Erica Fagundes @ Community will share how to do that & more.
Networking to follow until 6:30pm
Ep. 3: Get Your Business Affairs Together & Fair Compensation w/ Cosynd’s Jessica Sobhraj
How to Build a Sustainable Music Career & Collect All Revenue Streams PRESENTSJune 53:30 – 6:00 PMSeason 3 will be a series of live podcast tapings & in-person interactive workshops during New York Music Month this June at Tower Records’ new Tower Labs space in Williamsburg, Brooklyn.
How does one pay producers, musicians, release covers, handle songwriting splits, group agreements & more?
Networking to follow until 6:30pm
Make it Live! Book and Market Your Next Show (Presentation)
Drom PRESENTSJune 55:00 – 8:00 PMJoin Mehmet Dede, talent buyer at Drom and author of “Make It Live: The Handbook for Getting Gigs,” for this presentation to learn how live music works including the booking, planning and marketing processes.
Some of the things you’ll learn in this masterclass include:
- How to get booked into clubs
- How to promote your concerts
- The do’s and don’ts of playing venues
In addition to the in-person workshop, participants will have access to instructional videos ahead of the masterclass and meet their cohort online to start networking
Anyone looking to build a career in the live music sector will walk away with practical knowledge and clear starting points to book and market their live performances.
*The masterclass is open to both beginners-level artists as well as emerging performers.
Ep. 4: How to Record with or without a Budget w/ Audio Pictures’ Ryan Burvick
How to Build a Sustainable Music Career & Collect All Revenue Streams PRESENTSJune 63:30 – 6:00 PMSeason 3 will be a series of live podcast tapings & in-person interactive workshops during New York Music Month this June at Tower Records’ new Tower Labs space in Williamsburg, Brooklyn.
Guest Ryan Burvick is Creative Director at Audio Pictures & has taught recording to incarcerated young people on Rikers Island & more.
Networking to follow until 6:30pm