Will Griggs

Will Griggs is the Business Lead at Tidal, where he drives strategy and growth across artist and fan-facing initiatives, focusing on building new pathways for creators to connect directly with their audiences. His work sits at the intersection of music, technology, and commerce, spanning innovative release models, direct-to-fan monetization, and partnerships that elevate independent artists. With a deep commitment to artist-first thinking, Will has been instrumental in shaping programs that empower musicians to own their narratives and unlock new revenue streams in an evolving digital landscape.