Ross Michaels

Ross Michaels (he/him), Co-President and founding partner of Park Avenue Artists (PAA), is a record producer and artist manager known for developing globally influential talent across genres. Since launching PAA in 2011 with David Lai, he has helped build a roster spanning contemporary, classical, and forward-thinking music. Early success came with 2CELLOS, who evolved from a viral sensation into an international touring act. The company has since represented artists including Grammy-winning vocalist Yebba, producer and multi-instrumentalist Alissia, and renowned violinist Joshua Bell. 

Beyond management, Ross has led large-scale cultural productions, including The Voice of Whitney: A Symphonic Celebration with The Chicago Philharmonic. His work also spans immersive and cross-platform projects, from virtual reality experiences with Sony PlayStation to live productions, original films, and collaborations with Apple Music and Amazon. He has played a key role in strategic partnerships with Sony Audio, advancing artist education in emerging technologies like 360 Reality Audio and virtual mixing environments. Ross’s work extends into brand partnerships, live event curation, and talent programming for companies across several industries.