Cherie Hu

Cherie is the founder of Water & Music, a leading research and consulting firm focused on music and tech. has served and advised thousands of industry leaders globally — from pre-launch startup founders to major rights executives — on music tech strategy and innovation, especially in areas like generative AI, Web3, gaming, and fan platforms. 

Cherie has a decade of experience as an industry analyst and educator. She previously served as a columnist for publications including Billboard, Forbes, and Music Business Worldwide, and has taught classes on digital music strategy at Syracuse University and NYU. A sought-after expert commentator, Cherie has made interview appearances on CNBC and NPR, and spoken on panels and keynotes at over 40 conferences worldwide.