Vice President, Global Marketing, TuneCore

Melanie Seddon serves as Vice President, Global Marketing for TuneCore, where she oversees every aspect of the company’s growth marketing, brand marketing, and brand partnership efforts around the world. Seddon also acts as an advisor on all marketing initiatives secured by the international Heads of TuneCore in their local markets while simultaneously leading TuneCore’s central marketing team in the US.

Seddon joined TuneCore in 2020 as Director of Influencer Marketing before quickly shifting her focus to Brand Marketing and expanding her team to include social media and event marketing. In 2023, she took over the full scope of TuneCore’s marketing efforts as VP, Global Marketing.

In her time with the company, Seddon has developed TuneCore’s Independent AF marketing campaign, implemented successful in-person activations with AfroFuture, spearheaded the launch of TuneCore’s successful Splits campaign, and overhauled the look and feel of TuneCore’s website and digital assets.