CEO, FYL Brand

Nems has built a self-made career through authenticity. "I've never had to go out of character," he touts. In 2021, the Brooklyn MC with a respected catalog, decorated battle history, and worldwide FYL merchandise brand created a new wave of attention through trademarking "Bing Bong." The New York Knicks used his catchphrase, and Nems' voice appeared over a billion times on TikTok. He rapidly cultivated a new fanbase that discovered Nems had made great music and videos for years. In a catalog that includes standout releases like Prezident's Day, Gorilla Monsoon, and Gorilla Twins (with Ill Bill), Nems delivered a skillful and revealing album in 2021's CONGO. With the recent LP, the unofficial mayor of Coney Island has expanded into stand-up comedy, hosting a season of REVOLT's The Crew League, and quadrupled his social following. His Coney Island store front just celebrated it's 1 year anniversary and is already a staple in the community.