Alex White

VP, Content & Programming



Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. Next Big Sound raised $7.4M.


On July 1, 2015 Pandora Media (NYSE: P) acquired Next Big Sound, Inc and White is now VP, Content and Programming at Pandora reporting to Scott Greenstein, Chief Content Officer of SiriusXM.


White and his co-founders were featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list and many other publications. White is an adjunct professor at NYU, sits on the NY Board of Little Kids Rock and enjoys playing soccer, reading, skiing, and traveling for work and pleasure.