Make it Live! Book and Market Your Next Show (Presentation)

Join Mehmet Dede, talent buyer at Drom and author of “Make It Live: The Handbook for Getting Gigs” for this presentation to learn how live music works including the booking, planning and marketing processes.

Some of the things you’ll learn in this masterclass include:

  • How to get booked into clubs
  • How much to get paid for gigs
  • How to promote your concerts
  • The do’s and don’ts of playing venues

In addition to the in-person workshop, participants will have access to instructional videos ahead of the masterclass and meet their cohort online to start networking.

Anyone looking to build a career in the live music sector will walk away with practical knowledge and clear starting points to book and market their live performances.

* The masterclass is open to both beginners-level artists as well as emerging performers.

Date and Time: Tuesday, June 14, 2022, 5:00 – 8:00 PM

Location: BerkleeNYC, 441 West 53rd Street, New York, NY 10019

Make it Live! Book Your Next Show (Presentation and Pitch Session w/ Guest Artist)

Join Mehmet Dede, talent buyer at Drom and author of “Make It Live: The Handbook for Getting Gigs” for this 3-hour intensive to learn how live music works including the booking, planning and marketing processes.

Some of the things you’ll learn in this masterclass include:

  • How to get booked into clubs 
  • How much to get paid for gigs
  • How to promote your concerts 
  • The do’s and don’ts of playing venues

In addition to the in-person workshop, participants will have access to instructional videos ahead of the masterclass and meet their cohort online to start networking. Those interested will also present their 30-second elevator pitches and receive feedback.

Guest artist and drummer Scott Kettner will join the session for a Q&A and share his experience as a member of New York’s independent music community.

* The masterclass is open to both beginners-level artists as well as emerging performers. 

Date and Time: Sunday, June 26, 2022, 12:00 – 3:30 PM

Location: Drom, 85 Ave. A, New York, NY 10009 

Can’t Stop Won’t Stop: New York and the Birth of Hip-Hop

This panel will talk about hip-hop’s roots and why it continues to be one of New York City’s great contributions to global culture. It will feature stories from the pioneering hip-hop family of DJ Kool Herc and Cindy Campbell, whose August 1973 party is commonly cited as the beginning of the hip-hop movement. And from Davey D and Rob Kenner, who almost half a century later work through hip-hop to advance social change 

Panelists:

  • Davey D, hip-hop journalist, activist and historian, co-author of “Can’t Stop Won’t Stop: A History of Hip-Hop, Young Adult Edition”
  • DJ Kool Herc, “the Father of Hip-Hop”
  • Cindy Campbell, the “Mother of Hip-Hop”
  • Rob Kenner – hip-hop/dancehall journalist and filmmaker, author of “The Marathon Don’t Stop”
  • Moderated by Jeff Chang, co-author of “Can’t Stop Won’t Stop: A History of Hip-Hop, Young Adult Edition”

Date: Thursday, April 29, 2021, 5:00 – 6:00 PM

Family MusiQuests: Indian Classical Music

This popular Family Concert Series explores Indian Classical Music. Children will learn about the Bansuri flute, Sitar and Tabla, getting up close and personal with the instruments and how their sounds contribute to Indian musical culture. Join us as we explore how they are played and the type of beautiful music they can make. Hosted by Sameer Gupta, a Brooklyn-based jazz percussionist, tabla player, composer, educator and co-founder of Brooklyn Raga Massive, this event is a fantastic introduction to Indian Classical instruments for music-lovers of all ages, but especially geared toward kids ages 0-7.

DATE: Saturday, May 1, 2021, 3:00 – 3:45 PM

Advertising, Film & TV Music 101

Have you ever wondered how music is chosen and licensed for commercials, films, TV shows and video games?  Did you know that there is an entire industry dedicated to licensing songs for these opportunities?  This seminar for high school and college students, taught by Tom Eaton, will introduce you to how the industry works, as well as the many different job opportunities available within it.  

Tom Eaton, Senior VP of Music for Advertising, works to create new opportunities for UMPG’s current roster of writers and to serve as a liaison between the writers, advertising agencies and the publishing group in order to place songs and writers on upcoming advertising campaigns.  During his 22 years with UMPG, Eaton has placed songs in commercials for Apple, Google, Ford, KFC, Nissan, Target, Chrysler and many more well-known global brands.

Date: Wednesday, May 12, 2021, 4:00 – 5:00

Waiting for the World: Black Women Vocalists as Cultural Innovators

Award-winning recording artist Candice Hoyes has been dubbed a modern “artist-cum-activist” for using her coloristic vocalism to explore Black identity, futurity and collective transformation. A TED presenter and a Harvard alum, she is a performer and lecturer at Jazz at Lincoln Center and CUNY. In this session, targeted to high school and college students, Candice will perform songs layered with meaning, and guide participants through reflective conversation on the cultural richness and innovation of jazz through a womanist lens, and how it inspires our vision of both music and social justice. 

Date: Wednesday, May 19, 2021, 4:00 – 5:00 PM

Teaching Tin Pan Alley – Then & Now

Numerous songs like the iconic “Give my Regards to Broadway,” “God Bless America” and “Alexander’s Rag Time Band” were composed and published in Tin Pan Alley on West 28th Street between Broadway and 6th Avenue during the boom of the sheet-music business there at the turn of the 20th century. “Teaching Tin Pan Alley: Then and Now” is a multimedia presentation by educator Lesley Doyel for children in grades 2-5 that focusses on and tells the stories of two enduring Tin Pan Alley songs children began learning over a century ago, and are still learning today; Take Me out to the Ball Game and The Sidewalks of New York.

Date: June 2021

Anti Social Women Running Music Panel

As part of New York Music Month Extended Play Anti Social Producers Club — the working music producers collective of NYC — hosted a virtual Q&A on June 21, 2021 with a panel of hit female producers and engineers including Ebonie Smith, Rachel Alina, Erin Tonkon, Bryn Bliska and Kiri Stensby with organizational support from ASPC Founder Danny Ross. Students attended from educational programs like Sound Thinking NYC, The Creators Suite, Building Beats, Beats By Girlz, WIMN, She Is The Music, AES and Gender Amplified. The panel shared insights into navigating the modern music industry, gender inequity, engineering and production. Students also had a chance to submit their songs for live feedback from the panel.

Date: June 21, 2021

Making Money with Music

Any musician who wants to improve their income and learn to navigate how to build their music business, especially during the pandemic, should sign up before the limited slots run out. In it, you will learn to:

  • Tap 45+ revenue streams for your music business which do NOT require you to play live in-person.
  • Boost your audience and income.
  • Reduce your expenses to take home more $

The workshop is run by noted music business authors Randy Chertkow and Jason Feehan (The Indie Band Survival Guide, Making Money With Music), which Billboard Magazine calls “the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” 


Date: Friday, January 29, 2021, 11:30 – 1:00 PM