The first 100 days: how to build a successful campaign from start to finish
Downtown

Implementing a successful campaign for your release from start to finish can be a minefield to navigate. What happens after you’ve scheduled your release? How do you reach the right audience and grow your fanbase? When does publishing come in? Join prolific artist and multi-instrumentalist, Tiffany Day and Downtown Music’s team of experts across marketing and publishing as they help guide you through the process. Whether you’re an independent artist, label or just interested to understand more, this session will show you how to start and execute your campaign roadmap and why a well planned strategy can pay off.

Moderator: Chantelle St. Clair – Director of Marketing, Songtrust

Panelists:
Tiffany Day – Artist
Victoria Tsigonis – Senior Marketing Services Director, FUGA
Sarah Davis – Senior Manager, Global Client Services, Downtown Music Publishing
Channing Mitzell – Project Manager (Marketing), Downtown Artist & Label Services

Date: June 26
Time: 11:30 – 12:30 am