Lila Gerson

Head Of Strategic Marketing & Brand Partnerships, IAG (Independent Artist Group)

Lila Gerson is currently the Head of Strategic Marketing & Brand Partnerships at Independent Artist Group. Gerson has put together a dizzying array of multiplatform programs for artists such as Lindsay Lohan, Cee Lo Green, Bryce Vine, 2 Chainz, Melanie Fiona, Tyrese Gibson and Beach Bunny. Top of her list, however, is partnering Mary J. Blige with Hologic, a medical technology company focused on women’s health. That initiative included a White House event with first lady Jill Biden, a Super Bowl LVI ad in conjunction with Blige’s performance as part of the game’s halftime show and Hologic’s first-ever major tour sponsorship for Blige’s Good Morning Gorgeous trek.